Someone is standing in front of your sign. Your phone is in your pocket.
The number on a For Sale sign rings at the worst times: mid-showing, mid-drive, mid-dinner. RealInfoBot answers it in your name, gives the caller the facts from your listing sheet, and books a showing or puts them through to you.
The problem
A sign call is the warmest call you get. The person has already seen the house, the street and the yard. They want three answers: what are they asking, is it still available, and when can I see it.
If they get voicemail, most won't leave one. They take a photo of the sign, keep driving, and look the house up later, or call the next sign on the next street. The same goes for the number on a feature sheet at an open house or under a listing online.
What it does
Answers from your listing sheet. Asking price, bedrooms and bathrooms, square footage, lot size, taxes, condo fees, parking, inclusions, possession date, open house times: whatever you've written in for each property. If it isn't there, it says so and takes a message.
Stays out of advice. It doesn't say whether the price is fair, what to offer, whether the sellers would come down or where the market is going. It tells the caller that's a question for you.
Books the showing. It offers open times from your Google Calendar. If the sellers want to approve each visit, turn on booking requests and confirm them yourself.
Puts the serious callers through. A buyer ready to talk about an offer, a neighbor thinking of selling, another agent with a question about the listing: your rules decide who gets transferred to your cell.
Keeps every lead. Each call gets a recording, a transcript and a summary, and the caller lands in your contacts with their history.
A QR code for people who'd rather not call
Put a QR code on the sign, the feature sheet or the open house table. One scan opens the chat on their phone, with nothing to install. They can ask about the listing, book a showing or tap to talk out loud. It's the same receptionist, with the same listing facts. Website chat
A typical call
Saturday afternoon in Denver. A couple walking their dog stops at your sign on a bungalow and calls the number. RealInfoBot answers with your name, says it's an AI assistant, and tells them the asking price, the three bedrooms, the double detached parking and that there's an open house Sunday from two to four. They ask whether the sellers would take less. It says that's a question for you. They'd rather not wait for Sunday, so it offers Monday at six from your calendar and takes a showing request, because these sellers approve every visit. You get a text alert with their names and number, and the summary is in your inbox when you get back to the car.
Rules you might write
- "Never comment on price, offers or whether a property is a good buy. Say I'll call back about that."
- "If a caller asks about a listing that's sold, say so and ask if they'd like to hear about similar homes from me."
- "Showings at 1234 Maple Crescent need the sellers' OK. Take a booking request."
- "If another agent calls about one of my listings, transfer to my cell. If I don't pick up, take a message with their brokerage and number."
- "If someone says they're thinking of selling, transfer to me."
Good to know
- Only the listings you give it. No connection to MLS, a listing feed or your CRM. Add each listing when it goes up, and take it out or mark it sold when it's done.
- An assistant, not an agent. It repeats the facts you wrote in and books visits. Anything that needs your judgment goes to you.
- Your number: forward the number already on your signs, or get a new local number just for them. A separate number keeps sign calls apart from everything else.
- Seller privacy: only write in what you'd put on the feature sheet. If the sellers don't want occupancy or the reason for selling shared, leave it out.
What it costs
Starter is US$37 a month for 150 minutes and 20 transfers. Calls under 10 seconds aren't billed. Full pricing